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Rulers Last and Last

We have some rulers which are on a closeout on a first-come, first-served basis.

We suggest them to you for 2 reasons: 1) they are on close-out pricing (a good point)
and 2)  no one, absolutely no one (at least in our experience) throws away a ruler.

Your message will last and last and keep selling for you - month after month.

*Closeout!* Min 300 pcs - $.72 Line-King 12" Ruler

E-Mail your request for a "look see" and more information to:  info@CallBakers.com

Bakers Identities
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Take our word for it - don't lower your ad budget! Don't believe? Read on!


Tough Times Call for Tempting Promotions...
Have you been tempted to reduce or even eliminate your advertising in order
to save a few bucks this year?

Consider this ...
In a study of U.S. recessions, McGraw-Hill Research analyzed 600 companies
from 1980-1985. The results showed that firms which maintained or increased
their ad spend during the 1981-1982 recession averaged significantly higher
sales growth, both during the recession and for the following three years.
What's more, by 1985 sales at companies that were aggressive recession
advertisers had RISEN 256% over those that didn't keep up their advertising.

As you can see, advertising during tough economic times can lead to big
returns. But wouldn't it be great if you could spend less and still get
more? You know, make every single dollar be as effective as two... or even
three or four?

Just in. The ROI on promotional products/ideas is higher than any other
form of advertising except billboards (and, afterall, that's what we are,
too; whether a pen or a calendar or a cap or a shirt or a ruler and on and
on from A to Z).

Give us a call.
Bakers Identities
One Call - One Stop - One Source

Life should be fun - and so should promotions

This guy was lonely and so he decided life would be more fun if he had a pet
so he went to the pet store and told the owner that he wanted to buy an
unusual pet.
After some discussion he finally bought a centipede, (100 legged bug), which
came in a little white box to use for his house.

He took the box home, found a good location for the box, and decided he
would take his new pet to the bar for a drink.
So he asked the centipede in the box, "Would you like to go to Frank's place
with me and have a beer?"
But there was no answer from his new pet.
This bothered him a bit, but he waited a few minutes and then asked him
again, "How about going to the bar and having a drink with me?"
But again there was no answer so he waited a few minutes more, thinking
about the situation.
He decided to ask him one more time.
This time putting his face up against the centipede's house and shouting,
"Hey, in there! Would you like to go to Frank's place and have a drink with
me?"
A little voice came out of the box: "I heard you the first time! I'm
putting my shoes on!"

Bakers Identities PEP (Profitable Effective Promotions) with a laugh if
you want or a serious result, if necessary.
Bakers Identities - One Call - One Stop - One Source
Aurora, IL 60506

Wellness Promotions

Wellnesses programs today are getting people into shape and businesses
realize the benefit of health for their workers.

Specialties can get the programs rolling.

Because employee wellness translates into savings and profits for
businesses, your company should welcome powerful motivational tools
for your employees.

Sweaters, fitness gear, sports bottles, T-Shirts, totes, etc…. are some
logoed items used to reward employees and to keep them coming back for
and continuing the programs. Items which we may suggest to you are intended
to
be handy, support and/or encourage achievement.

Some companies have set up in-house stores with logoed items from fitness
products to fine crystal to keep encouraging employee fitness.

Imprints can hook people on pursuing a healthier lifestyle and changing
their life.

It's good for them and it's good for you.

Bakers Identities
One Source - One Call - One Stop

The Good Things In Life

We bring this to our readers because we care. In the 44 years of my
business, in one way or another I have said the same things to clients year
in and year out. People over the years have been good to us for which we
give Our Thanks. Hopefully, with things like this and other things that we
do to help clients, we have given back some of the goodness and friendship
we have received. *Fred Baker*

There is a 72 year old study that began back in 1937, recently
reported by *Atlantic
Monthly *in the June issue. At the time, 268 Harvard University sophomores
were asked to participate in a study measuring “a mix of love, work, and
adaptation-for a good life.” Many of those who were college sophomores in
1937 have died or are in their twilight years, the study continues to be
diligently maintained to this day.

To the best of the knowledge of people questioned, never before "has science
been able to report such fascinating and thoroughly time-tested results on
happiness" according to writings on the subject from different sources.
Here are 3 lessons from this study. Comments are excerpted from different
venues including *Yahoo, Atlantic Monthly* and others.

*1. Have an Outlet other than work for Frustrations that may interrupt your
life from time to time.*

"Many of the people in this study made big money in powerful careers. They
had beautiful families and lived in idyllic neighborhoods. Oddly enough,
later in life, many of these fortunate people ended up breaking down
mentally and physically. Why? If one didn’t have a healthy outlet for their
fears, nerves, and struggles, it was only a matter of time before repressed
demons erupted to the surface. *The happiest people in this study had a
healthy outlet*. They were altruistic and/or had a rich sense of humor. They
funneled "their frustrations into sport', “their lust into courtship.” "

As the study seems to prove, a human being can get away with sustaining
daily nerves, fears, and doubts for a number of years. But ultimately, a
person under pressures mentioned will crack. If you haven’t already,
develop an outlet…find a sport, commit to helping others, lighten up, and
laugh more often. A wise one said, "A person without a sense of humor is
like a wagon without springs, jolted by every pebble in the road."

*2. Don’t Take Yourself Too Seriously (This is one of the biggest problems
in this narcissistic and selfish age)*

"The study was summed up by the journalist Joshua Shenk: “Herein lies the
key to a good life--not rules to follow, nor problems to avoid-- but an
engaged humility, an earnest acceptance of life’s pains and promises.”

In other words, one can only carry the burden of a big ego (sometimes the
other way - a little ego trying to be big) and lots of pride for so long
before your proverbial knees will buckle. Don’t take life too seriously. We
all have weaknesses. Do you really want to battle your dark side year after
year? Or might it just be time to lay down your arms, take a deep breath,
and enjoy life. It’s shorter than you think."
*
3. Happiness Must be Shared*

There is a book *Into the Wild* which was made into a movie. It is the
true story of a Chris McCandless, who, fed up with the rat race, after
graduating college in the early 90's, left his parents, worrried, sold all
his "stuff", and, then, zipped off to the Alaska to wander it's wilderness.
He died of starvation; but, from his writings left behind, he seemed to
regret his choice and wrote these last words in his journal, “Happiness is
only real when shared.” According to the study, about which we are writing,
he was 100% correct. In the study, "those who spent too much alone time
ultimately struggled." The happiest subjects in the study were "those who
sustained meaningful, healthy relationships with friends and family." The
conclusion: "One can never give enough hugs, say enough "I love you's," and
send enough "I miss you's." "

David Romanelli opines, "Livin' the good life is not fancy trips, and
expensive jewels, and high-brow country clubs. *Rather, livin' the good life
is livin' the moment!*


***For further and indepth information on the study, get or research the
ATLANTIC MAGAZINE, June 2009.

Marketing to Seniors - Retirees

Retirement communities/Retirees greatly appreciate specialty advertising
ideas.

Retirement communities are a large industry with thousands of employees and
residents embracing the Graying of America.

Specialties are used in a diverse way from one community to another. From
the prospective resident and existing residents, everybody can use and be
marketed to - whether its one of the following or others: Tote bags, key
rings, pens, coins with catchy slogans, pill boxes, seat cushions, back
scratchers, thimbles, magnifying glasses are some items greatly received by
the community.

Residents (can be great sales people for you) consider their specialties
mementos, usually, they proudly display them for visitors to see

Some communities become part of expos and seminars increasing the volume and
selections of specialties needed. More specific items at such events,
plastic carrying bags, key chains, and mugs

People always want something with a name on it.

Check our website and search situation using keywords like senior,
retirement, etc.

Bakers Identities
One Stop - One Call - One Source

A different type of gift.

Some Unique Gift Ideas:

1) An Elegant Wine Bucket/holder.> . .

A holder with two separate compartments side by side for the wine bottle (or
carafe) and the ice. The beverage stays chilled and dry.

No messy ice melting, drippy bottles, wet tables,

Weddings, parties, holidays etc…… (really pretty neat - see it on our
website)




2) The cooking companion . . .

Utensil holder which fits on the side of your pot and bowl while cooking,

No more slipping and messy utensils.

*Can also be used while painting. (See it on our website)*
**
*Bakers Identities www.CallBakers.com *
* One Call - One Stop - One Source*
**

**
**







For pots, bowls,

Use a tote - many ways.

What better than a Tote?

When its time to carry your message, what better way than a tote or canvas
bag.

An inexpensive way to both display and deliver your message.

There are totes of many sizes, travel, duffle or athletic bags all commonly
useful,
durable and some environmentally friendly.

An affordable vehicle to keep your expenses down.

Bakers Identities
One Stop - One Call - One Source

A "Sweet" Way To Promote

Candy comes in many sizes and shapes from chocolate to hard candy,
imprinting and
promotions can be done.

Your company message can be displayed on the candy product, the wrapper or
both.

A clever way to reach a prospective audience; hand deliver a package
containing candy
and company promotional information getting the businesses card for a
mailing list and follow-up.

For new businesses this approach can be more successful than some other
grand-opening parties.

You take the party to the customer.

Bakers Identities
-One Call - One Stop - One Source

A Doctor's Warning

A doctor was addressing a large audience .

'The material we put into our stomachs is enough to have killed most of us
sitting here, many years ago. Red meat is awful. Soft drinks corrode your
stomach lining. Chinese food is loaded with MSG.

High fat diets can be disastrous, and none of us realizes the long-term harm

caused by the germs in our drinking water. However, there is one thing that

is the most dangerous of all and we all have eaten, or probably will eat
it..... at least
once in our lifetimes.

Can anyone here tell me what food it is that causes the most grief and
suffering
for years after eating it?'

After several seconds of quiet, a 75-year-old man in the front row raised
his hand,
and softly said, 'Wedding Cake.'

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At least, the day is fun (and, hopefully, the honeymoon).

We provide remembrances for weddings to add a little bit of pizzaz.

We've provided ideas as simple as matches, key tags with headlines of the
happy couples names, drink holders, candies with imprinted wraps, and
many other ideas.

When it comes to the wedding party and something a little bit special,
think of Bakers Identities.

One Call - One Stop - One Source